Mercados, canales y márgenes de comercialización de chile manzano en el Estado de México.
- Autores: Luis Espinoza, Orsohe Ramírez Abarca, Esther Figueroa Hernández
- Localización: Ciencias Administrativas y Sociales. Handbook T-III: Congreso Interdisciplinario de Cuerpos Académicos / coord. por Miguel Ángel Ferrer Almaraz, Miriam Estelina Pérez Ríos, 2013, ISBN 978-607-8324-09-5, págs. 81-93
- Idioma: español
- Enlaces
-
Resumen
Was performed a typology of the markets of �Manzano chili� in the State of Mexico. Visits to points of sale were made after taking into account their degree of relevance for example, Atlacomulco, Tenancingo, Valle de Bravo, Villa Guerrero and Coatepec Harinas. On the other hand, markets of the municipalities were also visited such as: San Martin de las Piramides, San Juan Teotihuacan, Texcoco, Ixtapan de la Sal and Amecameca. Also, was carried out so as to know the channels and margins of commercialization of the Manzano chili in the State of Mexico. The research method consisted in identifying production regions and producers such as: Coatepec Harinas, Toluca, Villaguerrero, Zacango, Valle de Bravo Tenancingo and Calimaya. It was found that this chili is sold in regional and local markets and also in the national and international level. In addition, it was found that it is distributed in municipal markets, street markets (Tianguis), supermarkets, stock distribution centers and main markets such as Iztapalapa, Ecatepec and Toluca, as in the Mexico City�s main market in Iztapalapa.
The captured information was analyzed and allowed to identify that four agents that come into play in the commercialization process, such as: local wholesale suppliers, wholesale dealers, retailers and final consumers. The margins show that the more local vendors, wholesalers and intermediaries, the fewer profit margins for the producer are found as a result of the increment of the resale price.
