Resumen de Los artesanos como empresarios.

Jesús Juárez, Gustavo Andrade, Eduardo Baeza

• A very important part of the artisans in Mexico are also indigenous. Cultural heritage has been preserved through their handiwork has been and is a leader of our country internationally, and in the national context, the crafts are and have been a symbol of Mexican identity. However, the vast majority of the authors of these works are still living in poverty, a situation that reflects the recognition ellos. A makes along the present investigation outlines the major problems faced by artisans in poverty resources sustainably generate from their trades. One of the main features to be taken into account to understand the logic of craft production in Mexico is often not produced handicrafts towards businesses, but as part of a tradition that complements the family economy through the exchange of products and retailing only to meet very basic and immediate needs.