The Contingent Effect of Specific Asset Investments on Joint Action in Manufacturer-Supplier Relationships: An Empirical Test of the Moderating Role of Reciprocal Asset Investments, Uncertainty, and Trust

• Autores: Ashwin W. Joshi, Rodney L. Stump
• Localización: Journal of the Academy of Marketing Science, ISSN 0092-0703, Vol. 27, Nº 3, 1999, págs. 291-305
• Idioma: inglés
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