A big fish or a small pond? Framing effects in percentages

• Autores: Meng Li, Gretchen B. Chapman
• Localización: Organizational Behavior and Human Decision Processes, ISSN-e 1095-9920, Vol. 122, Nº. 2, 2013, págs. 190-199
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This paper presents three studies that demonstrate people�s preference for a large percentage of a small subset over a small percentage of a large subset, when the net overall quantity is equated. Because the division of a set into subsets is often arbitrary, this preference represents a framing effect. The framing effect is particularly pronounced for large percentages. We propose that the effect has two causes: A partial neglect of the subset information, and a non-linear shaped function in the way people perceive percentages.