Medición de la eficiencia de marketing en el sector turístico del municipio de Sucre

• Autores: Claudia Jazmín Linarez Soto, Fabiana Cortez Dorado
• Localización: Ciencias Economicas, Administrativas y Financieras T-I / coord. por María Palma, 2014, ISBN 978-209-2804-86-5, págs. 375-394
• Idioma: español
• Enlaces
  • Texto Completo Libro (pdf)
• Resumen

  • Tourism requires of big collective efforts to satisfy the growing needs of promotions and publicity, in order to accomplish and establishing volumes of tourist a lot more big tan the actual once.

    Sucre, one of the most important cities of the country, has tourism resources of real importance, that is because in this territory and since the colonial age, has been developed resources of historical, biotitic, architectonic one cultural type of great valve; this rich goose side to siole with the paleontology rich, as one of the most important scientists discoveries of the latest times, without men honing others that definitely make Sucre a touristic destiny of first class.

    Is because all of this, that is convenient to fulfill a study to the tourism providers, and see if the level of contributor that they, make are enough to develop inefficient touristic marketing program today.