Resumen de Issues and Trends of Event Tourism Promotion in Destinations: Puducherry, an empirical Study
Puducherry dots a significant place in the world tourism map. The spiritual radiance of the place coupled with unique heritage symbols makes it a fast progressing tourist destination frequented by tourists from all parts of the globe. Puducherry has undoubtedly subscribed to the emerging forms of the tourism and the latest practices in the industry. In this context, realising the importance of the Event Tourism which is gaining grounds at a quick place; contributing immensely to boosting both the destination image and the economy, Destination Puducherry also chipped in recently with certain promotional strategies. The present study deals with the potential of Puducherry in successfully hosting Event Tourism. This paper also elucidates the major issues and current trends and practices in the realm of event tourism promotion in Puducherry. This study aims to identify destination suitability, opportunity, tourist inflow, government involvement in promotional activities, human resource requirement and SWOT for event tourism management. The research work is exploratory in nature. Concrete hypothesis is framed based on extensive reviews and understanding of the Puducherry perspective of the event tourism, which is tested and interpreted. The findings of this work are expected to highlight the opportunities and niche areas of event tourism promotion in Puducherry.
