Resumen de Bridging the sustainability gap

David A. Lubin, Daniel C. Esty

• Most mainstream investors are unconvinced that sustainability leadership translates into profits and marketplace success. Despite rising importance on the corporate agenda, sustainability - as currently understood and measured - interests only a small niche of investors. The authors argue that a back to basics approach for measuring sustainability's direct impact on revenue growth, productivity and risk would provide mainstream investors with the data that's critical to their decisions.