Audi puts its future into High(Tech) gear

• Autores: Michael Fitzgerald
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 55, Nº 4, 2014, págs. 1-4
• Idioma: inglés
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• Resumen

  • Audi works closely with semiconductor and software companies to bring research ideas into its cars. But getting into position to create a connected car, the car as social medium, took a good deal of planning and time and a major restructuring of how the premium car manufacturer works with its supply chain, mixing traditional automotive suppliers with technology companies. In this interview, Ricky Hudi, head of electrics/electronics at Audi AG, describes the transition Audi is making and his perspective on the future of the auto industry.