Where to launch in Africa?

• Autores: Eugene Soltes
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 7-8, 2014, págs. 121-125
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A case study in the management of new business enterprises in developing countries is examined. A dilemma facing a Malawian entrepreneur in whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined. Conflicting opinions on the case are offered by businesspeople with experience in Africa.