"I came back because the company needed me"

• Autores: Adi Ignatius
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 7-8, 2014, págs. 104-108
• Idioma: inglés
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• Resumen

  • Yang assumed the reins at Lenovo (formerly known as Legend) in 2001, when the company�s founder, Liu Chuanzhi, moved on to become chairman. He served as CEO for three years before succeeding Liu as chairman, and he and Liu engineered the stunning 2005 acquisition of IBM�s personal computer business, which suddenly made Lenovo the world�s third-largest computer maker. In 2009, after the company had begun to falter during the global recession, the board asked Yang to return as CEO, a post he�s held ever since. Pursuing a strategy the company calls �protect and attack�--defending its core market in PCs (Lenovo is now the world�s number one manufacturer) while moving into new growth areas such as mobile and the cloud--Yang has turned things around. Earlier this year Lenovo spent $2.3 billion to acquire IBM�s low-end server business and $2.9 billion for Google�s Motorola Mobility unit. He talks here with HBR�s editor in chief about Lenovo�s innovations, competitors, acquisitions, and more