Many stakeholders, one story

• Autores: Steve Girsky
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 7-8, 2014, págs. 35-36
• Idioma: inglés
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• Resumen

  • The author draws upon his own work experience in arguing that the best way for firms to improve relations with stakeholders is to present a single, unified message to them. While working for car maker General Motors he provided information about the company's finances to the United Auto Workers (UAW) labor union in a manner similar to that he would have used when addressing analysts. He relates how the same strategy proved effective during his tenure as a director of car maker Opel.