Get ahead by betting wrong

• Autores: J. P. Eggers
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 7-8, 2014, págs. 25-26
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The author discusses his research indicating firms that choose wrongly when selecting between two emerging technologies but later switch to the right one can emerge as market leaders in that category. His work focuses on companies including International Business Machines that initially chose to build plasma flat-panel computer displays instead of the eventual market-leading liquid crystal displays. He offers advice to companies confronted with having to choose between competing technologies.