Organizational crisis-denial strategy: : The effect of denial on public framing

• Autores: Toni G.L.A. van der Meer
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 40, Nº. 3, 2014, págs. 537-539
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • By applying a framing perspective, this study explores the effect of a crisis-denial strategy on public response. The online public framing of a specific crisis is compared with the crisis-denial frame provided by the organization. An automated semantic-network analysis is used to identify frames embedded in the public and organizational communication. The Max Havelaar crisis revealed that denial strategy is not always unsuccessful and would advance a more complex understanding. Moreover, the framing perspective and the semantic-network approach prove to be useful to analyze crisis-response strategies.