The king of content

• Autores: Alexis Sobel Fitts
• Localización: Columbia Journalism Review, ISSN-e 0010-194X, Vol. 53, Nº. 1, 2014, págs. 34-38
• Idioma: inglés
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• Resumen

  • Fitts discusses how Upworthy aims to alter the Web, and could end up altering the world. Upworthy's repackaged videos and articles receive an average of 75,000 likes per post on Facebook, about 12 times that of any other news organization, and the site spiked to 87 million unique viewers last December. Each view is more powerful because Upworthy doesn't just entice readers to look, it encourages them through a swath of buttons on its homepage to share. This mastery of Facebook means that Upworthy reworkings produce significantly more views than the originals, whose creators are placed in an odd position. Upworthy works as a scavenger,.drawing huge traffic to its own site by repurposing other people's material.