Strategic agility in MNEs: : Managing tensions to capture opportunities across emerging and established markets

• Autores: Sebastian P. Fourné, Justin J. P. Jansen, Tom J. M. Mom
• Localización: California management review, ISSN 0008-1256, Vol. 56, Nº 3, 2014, págs. 13-28
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Traditional sources of sustainable competitive advantages are very rare in today's heterogeneous and hypercompetitive global business environment. This article identifies and illustrates three dynamic capabilities- sensing local opportunities, enacting global complementarities, and appropriating local value-by which MNEs are able to operate successfully across emerging and established markets. For MNEs in these markets, strategic agility is a meta-capability that enables them to create and deploy these three capabilities in a dynamic balance over time. Doing so demands embracing the tensions between these capabilities effectively.