Big data and management

• Autores: Gerard George, Martine R. Haas, Alex Pentland
• Localización: Academy of management journal, ISSN-e 0001-4273, Vol. 57, Nº 2, 2014, págs. 321-326
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Dialnet Métricas: 17 Citas
• Resumen

  • The authors reflect on management of big data by organizations. They comment on service level agreements (SLA) which define the nature and quality of information technology services and mention big data-sharing agreements tend to be poorly structured and informal. They reflect on the methodologies of analyzing big data and state it is easy to get false correlations when using typical statistical tools in analyzing big data. They talk about the use of big data in management and behavior research.