Conferència de 1993. Abstract: The author describes the crisis at present affecting daily wewspapers in France, in contrast with the stability of the regional press and the success of magazines. The constant fall in circulation illustrates the progressive loss of power of the large French general daily newspapers. The crisis is rooted in different economic factors, especially the high cost of paper, salarier, of the modern newspaper format, and distribution. To these we have to add the difficulty in gaining advertising income, which has been aggravated by the state prohibition of tobacco and alcohol advertising.
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