User acceptance of location-based social networking services: : An extended perspective of perceived value

• Autores: Jieun Yu, Hangjung Zo, Munkee Choi, Andrew P. Ciganek
• Localización: Online Information Review, ISSN-e 1468-4535, Vol. 37, Nº. 5, 2013, págs. 711-730
• Idioma: inglés
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• Resumen

  • Purpose � The purpose of this paper is to develop a research model examining users' perceived value of a location-based social networking service (LB-SNS) through hedonic, utilitarian, and social values. This study investigates the impact for each type of perceived value on user satisfaction, behavioural intention to use, and word-of-mouth for LB-SNS.

    Design/methodology/approach � Data were collected from 172 Korean smartphone users with experience using LB-SNS. This study employed PLS to test the proposed model and corresponding hypotheses.

    Findings � A positive influence exists for each type of perceived value on satisfaction with hedonic value having the strongest relationship. Hedonic value is positively correlated with behavioural intention to use LB-SNS and positive word-of-mouth while social value affects positive word-of-mouth. Utilitarian value did not influence either behavioural intention to use LB-SNS or positive word-of-mouth. User satisfaction has a significant influence on both behavioural intention to use LB-SNS and positive word-of-mouth.

    Research limitations/implications � This study is at the forefront of research focused on LB-SNS adoption, extending beyond the utilitarian-hedonic value dichotomy to include a social dimension. This study confirmed that perceived value is an antecedent of satisfaction, which leads to behavioural intentions.

    Practical implications � The advantages and benefits of LB-SNS should be emphasised to increase users' perceived value. LB-SNS providers can improve user satisfaction by increasing the hedonic, utilitarian, and social value of their services. Organisations should seek out and explore the possibilities of marketing campaigns through LB-SNS.

    Originality/value � This study is the first empirical study examining user acceptance of LB-SNS incorporating users' perceived value satisfaction and behavioural intentions