The Effects of Competition on Retail Structure: An Examination of Intratype, Intertype, and Intercategory Competition

• Autores: Denny E. McCorkle, James Reardon, Chip E. Miller
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 63, Nº 4, 1999, págs. 107-120
• Idioma: inglés
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