202 Paul E. Green Award.

• Localización: Journal of marketing research, ISSN 0022-2437, Vol. 50, Nº 5, 2013, págs. 561-562
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article reports that the 2012 Paul E. Green Award for marketing research has been given to Song Yao, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen for their article "Determining Consumers' Discount Rates With Field Studies," published in the journal in December 2012.