2012 William F. O'Dell Award.

• Localización: Journal of marketing research, ISSN 0022-2437, Vol. 50, Nº 5, 2013, págs. 561-562
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article reports that the 2012 William F. O'Dell award for marketing theory, and methodology has been given to Nina Mazar, On Amir, and Dan Ariely for their article "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance," published in the December, 2008 issue of the journal.