Resumen de EXPO-nential success redux, or, if you plan it they will come
An important aspect of the lifecycle of electronic resources is disseminating the arrival of new resources on campus and reminding the campus of currently subscribed materials. A database page accessible by subject, topic or format, training sessions by vendors, either live or via the Web, information literacy presentations for one-shot classes or workshops for the entire campus are standard marketing strategies; however, even with clear and comprehensive presentations demonstrating awareness of the strengths and limitations of subscribed resources, if only a handful of the 15,000+ users show up, the program may appear to be an exercise in futility. Another route to disseminate this important information is the library expo or vendor fair. Vendors set up booths for three to five hours to meet with users. They provide booth giveaways and help with door prizes to attract students, faculty, and administrators to the fair. Users can spare a short time to browse the booths between classes and meetings to learn about new resources and ask questions about their old favorites. This article will provide insights in the planning, marketing, and assessment of the library expo held at Indiana University of Pennsylvania.
