Letter from the CEO

• Autores: Gayle Fuguitt
• Localización: Journal of Advertising Research, ISSN 0021-8499, Vol. 53, Nº 3, 2013, págs. 1-2
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • An introduction is presented to the article "You Can't Put a Price Tag on a Survey Participant's Enjoyment" published in this issue.