Social media: : Opportunities and risks for regional market research.

• Autores: Thomas Aichner, Urban Perkmann
• Localización: International Journal of Market Research, ISSN-e 1470-7853, Vol. 55, Nº. 5, 2013, págs. 609-610
• Idioma: inglés
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• Resumen

  • In this article the authors discuss the opportunities and risks for regional market research using social media. Topics include the use of social media for data collection, the unreliability of the data collected, and some of the benefits and drawbacks of using business networks as a reliable source of data compared to other social media networks, such as Facebook.