Cultural participation and tourism flows: an empirical investigation of Italian provinces

Karol Jan Borowiecki ^[1] ; Concetta Castiglione ^[2]
1. [1] University of Southern Denmark
  
  University of Southern Denmark
  
  Dinamarca
2. [2] University of Calabria
  
  University of Calabria
  
  Cosenza, Italia
Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 20, Nº. 2, 2014, págs. 241-262
Idioma: inglés
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Resumen
- The importance of cultural events for attracting tourism has often been posited in research, but rarely tested in relation to non-cultural activities. This paper investigates the association between participation in entertainment activities and tourism flows in Italian provinces, and finds that admission to theatre-type activities increases as the number of domestic tourists rises, whereas admission to museums or concerts rises with an increase in foreign tourists. Admissions to exhibitions and shows demonstrate a positive association with both domestic and international tourists, while non-cultural activities remain statistically insignificant. The results provide empirical support for the existence of a strong relationship between tourism flows and cultural participation. The findings also imply that the demand for entertainment varies depending on the origin of the tourist.