Transformation is an era, not an event

• Autores: William L. McComb
• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 4, 2014, págs. 33-34
• Idioma: inglés
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• Resumen

  • The article presents the author's perspective on transformational management, noting that the transformation truths discovered by Liz Clairborne apparel company's business teams include the idea that transformation is an era and not a short-lived moment or event in a company's history. The management topics include sustaining a vision, building a brand, and reorganizing teams.