Henry Jenkins, Sam Ford and Joshua Green - Spreadable Media: Creating Value and Meaning in a Networked Culture

• Autores: Ian Grant
• Localización: International Journal of Advertising, ISSN 0265-0487, Vol. 33, Nº. 1, 2014, págs. 179-181
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • This book review looks at "Spreadable Media", which concerns itself with the 'multiple ways in which (digital) content circulates', from the grass roots to commercialised/organisational use, from the very localised to the trans-global. The book is recommended as offering a balanced perspective and multi-disciplinary outlook, although it is criticised for not offering an underpinning set of empirical results. It's main strength is in distilling down a vast array of ideas and providing a critical commentary on what it all means.