Editorial-Report of the marketing science editorial review committee

• Autores: Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer
• Localización: Marketing science, ISSN 0732-2399, Vol. 33, Nº 2, 2014, págs. 159-162
• Idioma: inglés
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• Resumen

  • This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.