The expert-based approach to landscape assessment developed in North America during the 1970s is still largely used in planning. It has proved its usefulness for the protection and the management of landscapes with remarkable visual attributes. However, facing growing social demands for the quality of surroundings, ordinary landscapes also raise great challenges for planning. But, to what extent is the expert-based approach to landscape assessment able to capture the value of these ordinary landscapes? What might be the more appropriate method for this purpose? This paper addresses these questions through an empirical research project in areas of intensive agricultural use in Quebec (Canada). The aim of this research was to measure and compare the ability of an expert-based approach and of a lay people-based approach, also named experiential approach, to capture the most valued components of ordinary landscapes. These methods were applied to two study areas. The first one has no recognised landscapes in any planning document while the second one has recognised landscapes for regional tourism. Forty-six inhabitants and an expert were invited to evaluate the landscapes of the study areas. The results have allowed comparison of the components valued by the expert and by the inhabitants as well as the criteria used in the assessment. They revealed differences between the expert and the lay people assessment. For inhabitants, the value of ordinary landscapes is based on a set of criteria related to emotion, to everyday experience and to their intimate knowledge of places. Thus, the formal visual criteria used by the expert appear to be clearly less important in the evaluation by lay people. As the expert perspective in landscape assessment is more closely associated to the experience of an individual which cross the territory (ex.: tourist), this paper concludes that to capture the value of ordinary landscapes in a planning perspective, a combination of approaches is necessary.
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