Competitive advantage is moving downstream: : interaction

• Localización: Harvard business review, ISSN 0017-8012, Vol. 92, Nº 3, 2014, págs. 15-16
• Idioma: inglés
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• Resumen

  • Letters to the editor are presented in response to the article "When Marketing Is Strategy," by Niraj Dewar published in the December 2013 issue and a response to the letters by Dewar is offered.