Understanding your organization's genuine assets

• Autores: Mark L. Frigo, James Hurley
• Localización: Strategic Finance, ISSN-e 1524-833X, Vol. 96, Nº. 2, 2014, págs. 22-25
• Idioma: inglés
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• Resumen

  • The article looks at accounting and financial management, focusing on the assessment of a firm's tangible and intangible resources, labeled "genuine assets," as a key part of strategic planning. The author cites examples of genuine assets including dominant market share, brand equity, and strong relationships with regulators, and discusses how chief financial officers (CFOs) can analyze the role of such assets in company strategy.