Transforming into the new era: : public relations industry in Hong Kong and China

• Autores: Cindy S.B. Ngai, Patrick P.K. Ng
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 39, Nº. 5, 2013, págs. 575-577
• Idioma: inglés
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• Resumen

  • The public relations industry as one of the key industries in Hong Kong has metamorphosed into a new phase after the resumption of sovereignty to China. Based on in-depth interviews with eight experienced corporate communication practitioners from multi-national and sizeable local corporations in Hong Kong and China, the study traces the recent development of public relations and/or corporate communication (hereafter PR/CC) highlighting issues of role and function, language and communication strategy, and ethics and professionalism.