The power of activist networks in the mass self-communication era: : A triangulation study of the impact of WikiLeaks on the stock value of Bank of America

• Autores: Nur Uysal, Aimei Yangb
• Localización: Public Relations Review, ISSN-e 0363-8111, Vol. 39, Nº. 5, 2013, págs. 459-469
• Idioma: inglés
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• Resumen

  • This case study examines a confrontation between WikiLeaks and Bank of America (BOA). Drawing upon Castells� concept of mass self-communication and the cocreational approach to public relations, a triangulation of social network analysis and event study method allows this project to capture the structure of WikiLeaks� global network and to document how the activist network affected BOA's stock value. The analysis reveals that WikiLeaks emerged as the center of a global mass self-communication network consisting of a diverse group of members, such as social media sites and mass media outlets. The study offers implications for a re-conceptualization of the role of activism in public relations.