The present paper deals with the formation of an entrepreneurial group, whose origins are essentially mercantile and which, having gained access to the political power, comes to constitute an oligarchy. Belonging as it is to the local hegemonic sector, this group stands out because of its modernizaing inclinations, and, when facting national and international circumstances that were adverse to the mercantile economy, it has been able to design and carry out a model of capitalistic development based on the establishment of a viticulturist-viniculturist agro-industrial society. In Argentina the province of Mendoza, together with that of San Juan, constituted one of the two regional economies (the other one being Tucumán, with sugar) that specialized in productions destined for the internal market and functioned as a complement to the region of La Pampa, which was the agro- exporting realm whereby the country became integrated to the international division of labor. In their analysis, the authors provide original appraisals of the way the hegemonic group's economic practices and network of relationships fostered a phase of accumulation - a stage that proved to be decisive for the further arrival of modernization. They also study the changes that ocurred inside the elite: once gropus of businessmen substitute for sectors tied to the tradition of farming, they will obtain political power, renew the prevalent ideas, give the state a modern character, and subordinate themselves to the developing central power.
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