Corporate versus nonprofit volunteering: do the volunteers' motivations significantly differ?

• Autores: Arminda Maria Finisterra do Paço, Denise Agostinho, Ana Nave
• Localización: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing, ISSN 1865-1984, Vol. 10, Nº. 3, 2013, págs. 221-233
• Idioma: inglés
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• Dialnet Métricas: 3 Citas
• Resumen

  • Despite volunteering be usually associated to non-profit organisations, more and more companies have been implemented in their Corporate Social Responsibility (CSR) some volunteering activities involving their internal publics. This research aims to analyse if there are significant differences between two groups of volunteers (corporate and non-profit) regarding the motivations to volunteer and to analyse if the socio-demographic variables are the ones that most discriminate the two types of volunteers. The results indicate that the motivational factor recorded as the most relevant for both type of volunteers was Values and the less scored was Career. The results also evidence higher scores for all motivations for Non-profit volunteers when compared with the Corporate ones, pointing out to the existence of significant differences between the two types of volunteers for all motivations, except in the case of Understanding. Income and Values were the variables that most contributed for that distinction.