After a challenge to librarians by a British journal publisher to consider an alternative �pay only for use� model for journal articles, an extended e-mail conversation took place with the head of collections in one American academic library. That discussion explored issues in the current journal publication system and led to adoption of the model on an experimental basis. In practice, the model shed light on issues, strengths, and weaknesses of alternative and pay-per-view distribution of journal content, as part of an overall collection development strategy.
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