The business model: Present and future�beyond a skeumorph

• Autores: Richard J Arend
• Localización: Strategic Organization, ISSN-e 1741-315X, Vol. 11, Nº. 4, 2013, págs. 390-402
• Idioma: inglés
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• Dialnet Métricas: 4 Citas
• Resumen

  • In this essay, we address the research question of when is the business model idea useful? We argue that the use of the term �business model� as a �description� of how a traditional venture operates is strong on redundancy and weak on theoretical grounding. We argue that the idea behind a �model� of value creation, especially involving nonmonetary exchanges is, however, of great importance moving forward. Up to this point, there has been a quite practical approach used in understanding the idea and its effects. But now, there is a need to transition from the �idea-as-given� perspective to a �not-given� perspective in order to place the business model in a theoretical perspective where it can be understood in more abstract terms and then applied in new ways. That transition leads to new research questions, a new determination of the idea�s value in nontraditional contexts, and new effects on existing related theories and on policies to control potential effects.