Social Business: Shifting Out of First Gear

• Autores: David Kiron, Douglas Palmer, Phillips Phillips, Robert Berkman
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 55, Nº 1, 2013, págs. 1-32
• Idioma: inglés
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• Resumen

  • According to a research report developed by MIT Sloan Management Review and Deloitte, the social business phenomenon is at a critical juncture. While the importance of social business is increasing across all industry sectors and seventy percent of survey respondents believe social business is an opportunity to fundamentally change the way their organization works, many companies face meaningful barriers to progress. In this 2013 report, the authors delve into why some businesses are reaping value from social business, and what is holding others back. Companies are developing more mature social business capabilities by focusing on key business challenges. Businesses that have more developed social business capabilities don't view social business solely as an application or tool. They have integrated it into many functions, such as strategy and operations, and use it in daily decision making. As a business solution, social has evolved, moving well beyond the marketing department, to address business objectives across the organization.