Creating Shared Value at Nestlé

• Autores: Nina Kruschwitz
• Localización: MIT Sloan management review, ISSN 1532-9194, Vol. 55, Nº 1, 2013, págs. 1-3
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Nestle is at the forefront of the worldwide movement to incorporate sustainability into overall company strategy. Hans Joehr, Nestle's corporate head of agriculture, has been at the heart of the global groups efforts to promote sustainable agriculture for the past decade. Joehr who is a co-founder, former president and now honorary president of the SAI Platform (the sustainable agriculture initiative of the food industry) is responsible for providing technical and strategic leadership for Nestle's worldwide agricultural material supply chain, a job he has held for 12 years. One of the ways Nestle accomplishes its goals is by providing agricultural extension services for the hundreds of thousands of rural farmers who are its suppliers. Sometimes, a lack of investment in the social and agricultural infrastructure in a region or country can make it difficult for farmers to supply Nestle with high quality, safe and sustainable-grown crops. So Nestle provides people with the access to knowledge and information they need to increase productivity and establish sustainable production systems.