The effect of consumer innovativeness in the acceptance of a new food product. An application for the coffee market in Spain

• Autores: María Ramona Barrena Figueroa, Teresa García López de Meneses
• Localización: Spanish journal of agricultural research, ISSN-e 2171-9292, ISSN 1695-971X, Vol. 11, Nº. 3, 2013, págs. 578-592
• Idioma: inglés
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 2 Citas
• Resumen

  • The current market situation has led the production sector to focus on developing new products that satisfy consumer demands and improve firms� competitive positions. This study seeks to analyze the role played by the consumers� innovative tendency in the acceptance of new food products. This was done through the use of means-end chain theory in an application for coffee in Spain. The results found indicate that consumers� cognitive structure is similar, regardless of their level of innovativeness when presented with a traditional product. However, this structure is more complex in the case of more conservative consumers as they project aspects of their personalities through the products attributes.