How Important Are Social Influencers, Really?: Interactio

• Autores: Sinan Aral, Graham Robertson, Jayshree Shivshankar Nayak, Andrew Serby, Kathy Sierra
• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 7-8, 2013, págs. 16-17
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • Letters to the editor are presented in response to the article "What Would Ashton Do--And Does It Matter?" by Sinan Aral concerning social influencers, which appeared in the May 2013 issue.