In Search of a Second Act

• Autores: Elie Ofek, Jill Avery
• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 4, 2013, págs. 133-137
• Idioma: inglés
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• Resumen

  • The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products; finance and investment for the development of educational toys; strategies for product differentiation; and technological improvements to the original product.