DOES YOUR SALESPERSON HAVE THE RIGHT GENES

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 4, 2013, págs. 24-25
• Idioma: inglés
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• Resumen

  • The article reports on research by business scholar Richard P. Bagozzi and colleagues which found that particular variants of the DRD4 and DRD2 human genes are associated with behaviors such as listening well to customers that are related to success or failure in sales occupations.