You Can Benefit from a Rival's New Product

• Autores: Raphael Thomadsen
• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 4, 2013, págs. 24-25
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • The article looks at business competition, focusing on situations in which a company introduces a new product. The author says the common assumption that competing firms are likely to lose revenue and must respond defensively is frequently wrong. He suggests that instead, competitor firms can often raise their prices in such instances, garnering increased revenue even if they lose some sales. He offers examples from his research, including in the yogurt and fast food markets.