Burberry's CEO on Turning an Aging British Icon into a Global Luxury Brand: Interaction

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 4, 2013, págs. 16-17
• Idioma: inglés
• Texto completo no disponible (Saber más ...)
• Resumen

  • A letter to the editor is presented in response to the article "Burberry's CEO on Turning an Aging British Icon Into a Global Luxury Brand" by Angela Ahrendts, which appeared in the January-February 2013 issue.