SMART FUNDRAISERS SKIP THE TOTE BAGS

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 3, 2013, págs. 24-25
• Idioma: inglés
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• Resumen

  • The article discusses research studies on the effect of small gifts offered by charities to donors as a small token of gratitude, with information on experiments by George E. Newman and Y. Jeremy Shen of Yale University which suggested that donors will give less when offered a gift in return.