The Dark Side of Cross-Selling: Interaction

• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 3, 2013, págs. 19-20
• Idioma: inglés
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• Resumen

  • Letters to the editor are presented in response to the article "The Dark Side of Cross-Selling," by Denish Shah and V. Kumar from the December 2012 issue on the subject of the profitability of cross-selling, revenues from cross-buying consumers, and customer loyalty programs.