Advertising Is an Art--and a Science

• Autores: Adi Ignatius
• Localización: Harvard business review, ISSN 0017-8012, Vol. 91, Nº 3, 2013, págs. 10-11
• Idioma: inglés
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• Resumen

  • An introduction is presented in which the editor discusses various reports within the issue on topics including the future of the advertising industry, the use of mathematical modeling by business firms to increase sales and revenue, and the use of digital technologies in marketing strategies.