Resumen de It's Not Necessarily Best to Be First.

Elena Reutskaja, Barbara Fasolo

• An interview is presented with marketing professor Elena Reutskaja and management professor Barbara Fasolo, focusing on their study of how consumers choose a hospital when presented with a list of hospitals rated for quality. They explain their finding that subjects were more likely to select the top-rated hospital when it appeared in the middle of the list rather than when it appeared first. Cognitive patterns affecting such decision-making are discussed.