Salvador del Saz Salazar, Inmaculada Guaita-Pradas
The aim of this study was to evaluate the non-market benefits resulting from the restoration of an old drovers´ route for recreation uses in Valencia (Spain). The valuation was carried out using the Contingent Valuation Method (CVM) through the elicitation of individuals´ willingness to pay (WTP). Since 52% of the respondents stated a zero WTP response, in order to inform decision-making processes more accurately, special attention was paid to the problem of zero and protest responses, and also to the possible presence of self-selection by those that protested. For the different specifications considered, results suggest that mean WTP estimates are higher for "rural areas" than for "the Valencia area".
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